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PHOENIX (arched) / (picture of a phoenix with out-stretched wings, emerging from a fire. To left and right, respectively, is: TRADE MARK) / BOURBON (reverse arched) / Naber, Alfs & Brune / SAN FRANCISCO. |
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ID#: DKW227 |
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| Glass Category: | Liquor advertising | |
| Glass Type: | Thin-walled shot | |
| Label Type: | Usual white-etched label | |
| Dimensions: | 2-3/16" | |
| Edmonson: | HSG, p. 148, entry #4 | |
| State: | CA | |
| City: | San Francisco | |
| Brand Registration: | 1891 | |
| Notes: | ||
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Naber, Alfs & Brune listed from 1875-1919. Also listed in OASG, p. 149, entry #8. The phoenix on this glass looks more like an eagle than on the (older?) variant. Naber, Alfs & Brune began life as Ehlers & Brand in 1871. They were wholesale liquor dealers at 322 Clay Street. Ehlers left the company in 1875, selling his interests to Henry D. Naber. Brand and Naber then moved to 413 Front St. in 1877. In 1880, Ernest Brand, the senior partner, sold out to William Alfs and Henry Brune and the familiar Naber, Alfs and Brune was born. Naber, Alfs and Brune became one of the major retailers supplying the west. Their most popular brands were Phoenix Bourbon and Damiana Bitters, but they also sold Club House Bourbon, Gold Medal Bourbon, Union Club Bourbon, Rock and Rye, Rum Punch Extract and Blackberry Brandy (Thomas, 1974). The company name Naber, Alfs and Brune continued until Prohibition, although Alfs and Brune assumed control in 1909 and by 1913 Alfs was the sole owner. See The Lucchesi Collection for more on this company. Edmonson (in HSG) quoted Snyder as showing the CA firm registering the Phoenix brand in 1891 but in his book "Whiskey Brands" has it attributed (1891, 1905) to Monheimer of Chicago, IL. Brand names used by this company include: "Phoenix Bourbon", and "Phoenix Old Bourbon." Company name timeline: Naber, Alfs & Brune Address timeline: 413 Front (1879-1888), 323-325 Market (1889-1906), 825 Mission (1907-1909), 631-635 Howard (1910-1918) Find out more about Naber, Alfs & Brune | ||
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