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HERMAN TOSER
Milwaukee, WI.
1866-1918
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The company used the brand names:
"Hoffmann House", "Monopole Bitters", "Old Abe", "Old Waveland", "Pelican", and "Tosco Club."

Business name timeline:
Toser & Arend (1866-1870), Herman Toser (1871-1879), Herman Toser Co. (1880), The Herman Toser Co. (1881-1889), Herman Toser Co. (1890-1918)

Address timeline:
424-426 E Water (1866-1869), 275 E Water (1870-1878), 435 E Water (1879-1911), 449-451 E Water (1912-1918)

Business category timeline (abbreviations decoded below):
W, I (1867), J (1889)


Years that company appeared in directories
Years directories were consulted
Milwaukee directory notes



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Appearance in directories:
1866, 1867, 1868, 1869, 1870, 1871, 1872, 1873, 1874, 1875, 1877, 1878, 1879, 1880, 1881, 1889, 1890, 1897, 1898, 1899, 1900, 1901, 1902, 1903, 1904, 1905, 1906, 1908, 1910, 1911, 1912, 1913, 1914, 1915, 1916, 1917, 1918

Directories consulted:
1862, 1863, 1865, 1866, 1867, 1868, 1869, 1870, 1871, 1872, 1873, 1874, 1875, 1875, 1877, 1878, 1879, 1880, 1881, 1889, 1890, 1897, 1898, 1899, 1900, 1901, 1902, 1903, 1904, 1905, 1906, 1908, 1909, 1910, 1911, 1912, 1913, 1914, 1915, 1916, 1917, 1918

Milwaukee directory notes:
W = Wines & Liquors, Wholesale, I = Wines & Liquors, Importers, D = Distillers, V = Wines, Manufacturers, V-R = Wines, Retail., J = Wines & Liquors Jobbers.

No listings published for 1864. All the street addresses have increased in number in 1865, suggesting a city-wide street renumbering. 1867/1868 - Chesnut now being spelled Chestnut. The 1870's directories include two copies made at separate times, judging by quality and clarity. In 1878, there seems to be a mismatch between the two, with one set being superfluous. The pages labelled 1876, Wines & liquors. contain all new names and it's possible that Wines & Liquors Retail were split from Wholesale during this year. Thus, until verified by consulting the directories in person, the accuracy of the dating during this decade should be suspect. No distillers for 1881. Large gap 1882-1888, but in 1889, "Wines & Liquors Jobbers" are split out. Large gap for 1891-1896. Jobbers listing is only a partial for 1903. No pages for 1907, any category. 1908 saw the addresses of many businesses change- not because of street renumbering but perhaps because of city expansion? Distillers only for 1909. Wines & Liquors Retail are no longer available from 1910 on.

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