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W. A. Lacey, a sister brand to Cyrus Noble, was made in Kentucky and distributed in the West by Lilienthal & Co from 1871-1896 when the name was changed to Crown Distilleries . After the marriage of Samuel Lilienthal to Alice Haas, the liquor operation was combined with the grocery operations of Haas Brothers.
The history of this company is detailed by The Wilsons, beginning on p. 95.
The business was started by Ernest Reuben Lilienthal, who was born in New York and trained as a lawyer. He learned the whiskey trade as an employee of Freiberg & Workum and became a salesman for them in New York.
In 1872 he moved to San Francisco and set up a wholesale operation at 223 California Street under the name Lilienthal & Co. and selling Freiberg & Workum products. The company grew rapidly to become the largest wholesaler in the west. In 1896, the liquor business was spun off from the company's other enterprises and incorporated as the Crown Distilleries Company, which operated to Prohibition.
The company used the brand names:
"Cyrus Noble", and "Cyrus Noble." | | Business name timeline:
Lilienthal & Co.
Address timeline:
223 California St (1872-1881), 100-102 Front (1882-1901), NE cor Mission & Beale (1902) | | 
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