What's
a Pre-pro Shot Glass? |
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'Old
Deerfield Whiskey', a typical pre-pro glass

'Black
and Gold Rye' with the monogram of S. Froelich &
Son.

'Chums', a pre-pro
picture glass from Scranton, PA.

''Old
School Rye', one of several glasses from the Altschul
Distilling Co. of Springfield OH.
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| America
looked very different in the days before prohibition. Alcoholic beverages
are readily available nowadays, but back then there were saloons
on every corner and it was quite usual for a working man to
retire to his local establishment every evening for a drink or two with the
regulars. During the day, women and children often dropped
in at their local saloon carrying a pail known as a "growler".
The growler was filled with beer and taken home to be consumed. Beer was as popular then as it is now but
the consumption of whiskey back then was far greater.
Whiskey production was concentrated in Kentucky and Missouri,
but even smaller cities had their own distilleries. Philadelphia had a total of five! Although the
idea seems taboo now, whiskey and bourbon was heavily marketed and sold via the mail.
Popular literary magazines such as Munsey's and The
National Magazine were filled with advertisements for whiskey
right alongside those for Jell-o and patented cures for
baldness. |
 |
An
advertising page from a 1904 edition of 'The National' magazine. |
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Whiskey could be bought through the mail by the
bottle, by the case, and by the barrel, shipped in plain
unmarked boxes so that their contents were disguised.
These boxes often contained the shot glasses that collectors now
treasure.
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last updated: November 03, 2004
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