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DAYLIGHT SPECIAL (arched) / (picture of a train speeding from left to right, with telegraph lines in the foreground. All enclosed within a frosted oval outline with curlicue designs to left and right) / WHISKEY (letters declining in height toward center) / M.V. MONARCH & CO. / OWENSBORO, K.Y. |
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ID#: DKW217 |
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| Glass Category: | Liquor advertising | |
| Glass Type: | Squat thin-walled cylinder | |
| Label Type: | Usual white-etched label | |
| Dimensions: | 1-7/8" | |
| Edmonson: | OASG, p. 56, entry #4 | |
| State: | KY | |
| City: | Owensboro | |
| Notes: | ||
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M V Monarch Co. listed from 1868-1920. From OASG: "M. V. Monarch Sour Mash Distillery No. 17 (2nd Dist. Owensboro). Snyder (OBM June 1974) dates them 1868-1920. In Carson's (p. 82) brief account, Monarch started in a small way in 1867, but he bought up other Daviess County distilleries and by the 1890s was described as 'king of the whiskey trade in Kentucky.' According to Coyte, For a number of years, the company was owned and operated by M. V. Monarch, pres., P. E. Payne, secy. and F. W. Clarke, treas. Payne was in charge of sales. (Coyte Papers)". Brand names used by this company include: "Cliff Falls", "Daylight Special", "E. C. Berry", "Eagle", "Jockey Club", "John Hanning", "John Hanning", "Kentucky Cyclone", "Kentucky Tip", "M. V. Monarch", "Maryland Rye", "Millett", "Monarch's Maryland Pure Rye", and "Sovereign." Company name timeline: M V Monarch Co. Address timeline: 125 St Ann Find out more about M V Monarch Co. | ||
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